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Shopper research goes Kinect
In retail stores, research tool uses Kinect to track shoppers’ behavior...
8 Jan.
Shopperception is a Kinect-based tracking system that records shoppers' behaviors. It uses Kinect sensors to bring 3D spatial recognition capabilities to market research applications which previously have relied on costly and error-prone human observers. Thanks to Microsoft’s Kinect, Shopperception gathers data on shoppers’ interactions with the products on retail shelves in a much more cost effective manner.
Behavior metrics recorded include time spent on the purchase process, which products the shoppers' touch, which are put back and which are ultimately purchased. The technology can also be used to compare competing shelf layouts and point-of-sale promotions.
For more information about Shopperception and a video, please click here.
Author: Linn Uhrstedt
Source: Springwise
